Corporate Fitness Trainer Career Path: The Ultimate Guide

Companies are finally realizing that their most valuable asset isn't their product; it's their people. A healthy, energized, and resilient workforce is the ultimate competitive advantage, but this doesn't happen by accident. It requires a dedicated professional to build and lead a culture of well-being from the inside. This is where the Corporate Fitness Trainer comes in. Far more than just a gym instructor, this professional is a strategic partner who understands how to connect employee health to business outcomes like productivity and retention. This guide will show you what it takes to step into this influential role and build a career at the intersection of wellness and business.

Key Takeaways

• Think Like a Business Leader, Not Just a Trainer

  : To succeed in a corporate setting, you must connect wellness initiatives directly to business outcomes. This means managing budgets, tracking program ROI, and communicating the value of employee health in terms of productivity and retention.

• Specialize to Accelerate Your Career Growth

  : Move beyond general fitness by developing a niche, such as stress management for executives or ergonomics for tech teams. Specialization makes you a high-value expert and creates a clear path from entry-level roles to lucrative consulting positions.

• Use Data to Drive Engagement and Prove Value

  : A successful program relies on continuous improvement fueled by data. Regularly gather employee feedback and track key performance indicators (KPIs) to refine your offerings, maintain high participation, and demonstrate tangible results to company leadership.

What Does a Corporate Fitness Trainer Do?

A corporate fitness trainer is a health and wellness professional who works within a company to improve the well-being of its employees. They move beyond the scope of a typical gym trainer, acting as a strategic partner to help the business build a healthier, more productive, and more engaged workforce. Their work directly influences company culture and can have a measurable impact on the bottom line.

Understanding Their Key Responsibilities

At its core, a corporate fitness trainer’s job is to create and manage health programs for employees. Their primary objective is to make the workforce healthier, which leads to concrete business advantages like fewer sick days, increased productivity, and lower healthcare costs for the company. They are responsible for building a culture of health from the ground up, ensuring that wellness is an accessible and integrated part of the workday. This involves assessing the needs of the employee population and developing targeted initiatives that drive real, sustainable change.

Designing Effective Wellness Programs

Gone are the days when corporate wellness simply meant a discounted gym membership. A modern, effective wellness program is comprehensive and holistic. A corporate fitness trainer designs strategies that address the full spectrum of an employee's health, including physical fitness, stress management, nutrition, recovery, and mental well-being. The best programs are not one-size-fits-all; they are tailored to the unique needs and culture of the company. The goal is to empower employees with the tools and knowledge they need to build lasting healthy habits, helping them thrive both inside and outside the office.

How They Impact Workplace Wellness

The influence of a skilled corporate fitness trainer extends directly to a company's financial health and competitive edge. Investing in employee wellness is a strategic business move. Healthier employees are naturally more focused, energized, and productive. Companies with robust wellness initiatives often report a significant drop in absenteeism and healthcare spending. Beyond the numbers, these programs are a powerful asset for attracting and retaining top talent. In a competitive market, a company that actively supports its employees' well-being stands out, fostering a positive culture and boosting team morale.

A Day in the Life of a Trainer

A corporate fitness trainer’s day is rarely the same twice. It’s a dynamic blend of planning, teaching, and coaching. A morning might start with leading a group workout class, followed by one-on-one consultations to develop personalized fitness plans for employees. The afternoon could involve hosting a workshop on ergonomic best practices or nutrition for busy professionals. They are constantly on the floor, demonstrating proper exercise techniques, answering questions, and providing motivation. It’s a hands-on role that requires a deep understanding of health science and the ability to connect with people, similar to the personalized coaching that helps successful leaders excel.

Skills and Qualifications You'll Need

To succeed as a corporate fitness trainer, you need a unique blend of skills that goes far beyond knowing your way around a weight room. This role requires you to be a scientist, a business strategist, and a master communicator all at once. You’re not just training individuals; you’re building and managing a comprehensive wellness program that needs to deliver measurable results for an entire company. This means you need the credibility to earn the trust of both employees and senior leadership, proving that your initiatives contribute directly to the company's bottom line through improved health and productivity.

Your expertise in exercise science is the foundation, but your ability to understand corporate culture, manage budgets, and demonstrate a return on investment is what will set you apart. You have to be just as comfortable presenting a wellness proposal to a CEO as you are teaching proper squat form to a beginner. It’s a demanding but incredibly rewarding path for anyone passionate about health and looking to make a significant impact. The skills required are similar to those needed for coaching highly successful men over 35, where understanding the client's world and speaking their language is just as important as the training plan itself.

Getting the Right Certifications

First things first: you need to get certified. A reputable personal trainer certification is the absolute baseline for this career. It’s your proof that you have a solid understanding of human anatomy, exercise physiology, and safety protocols. Think of it as your license to operate. Companies won’t take you seriously without it, and for good reason—it’s a matter of liability and professionalism. Look for nationally recognized certifications from organizations like the National Academy of Sports Medicine (NASM) or the American Council on Exercise (ACE). This credential shows you’ve met the industry standard and are committed to your craft.

Your Educational Path

While a certification is essential, many companies look for more when hiring for a corporate wellness role. A bachelor's degree in a related field like exercise science, kinesiology, or health promotion is often preferred, if not required. This formal education gives you a deeper scientific foundation to draw from when designing programs. It also shows a higher level of commitment to the profession. To make yourself an even stronger candidate, consider taking additional coursework in nutrition, public health, and psychology. This well-rounded knowledge base will prepare you to address the holistic health needs of a diverse workforce.

Honing Business and Leadership Skills

This is where many trainers miss the mark. To thrive in a corporate setting, you need to think like a business leader. You’ll be expected to manage budgets, track program engagement, and report on key metrics to company executives. You must be able to articulate the value of your wellness program in terms they understand, like improved productivity and reduced healthcare costs. Strong leadership and interpersonal skills are critical for getting buy-in from management and inspiring employees to participate. You’re not just a trainer; you’re the head of a vital company initiative.

Mastering Communication

You can design the best fitness program in the world, but it won’t matter if you can’t communicate its value effectively. As a corporate trainer, you need to be an exceptional communicator. This means explaining exercises clearly, leading group classes with confidence, and actively listening to the needs and concerns of employees. You’ll be interacting with people at all levels of the company, from interns to the C-suite, and you need to build rapport with everyone. Whether you’re writing a company-wide wellness newsletter or presenting results to the leadership team, your ability to communicate clearly and persuasively is key to your success.

Developing Program Design Expertise

Corporate wellness today is about much more than just providing a gym. It’s a holistic approach to employee well-being. Your role will be to design comprehensive programs that address everything from physical fitness and nutrition to stress management, sleep hygiene, and mental health. This requires you to stay current on the latest research and trends in all areas of health. You’ll need to create a varied menu of offerings—like workshops, fitness challenges, and one-on-one coaching—that meets the needs of a diverse employee population and contributes to a healthier, more resilient workplace culture.

Integrating Modern Technology

In today’s work environment, technology is an essential part of any successful corporate wellness program. With many employees working remotely or on a hybrid schedule, you must be comfortable using digital tools to deliver your services. This includes leveraging corporate wellness platforms, hosting virtual fitness classes, and using mobile apps to track progress and keep employees engaged. Being tech-savvy allows you to reach every employee, no matter where they are, and makes your program more scalable and accessible. This adaptability is no longer a bonus; it’s a core requirement for the modern corporate fitness professional.

How to Advance Your Career

A career in corporate fitness isn't just about leading workouts; it's a path with real opportunities for growth and influence. While many trainers love the hands-on work, the real long-term success comes from building a career with upward mobility. Moving from an entry-level role to a senior position requires a strategic approach, much like designing a long-term fitness plan for a high-performing client. It’s about building a solid foundation of experience, finding a niche where you can become the go-to expert, and continuously honing your skills. As you advance, your focus will shift from one-on-one training to shaping the health and culture of an entire organization. This journey allows you to make a much larger impact while also increasing your earning potential significantly. Think of it as a transformation program for your professional life—one that requires dedication, smart planning, and a commitment to excellence. By focusing on these key areas, you can build a rewarding and lucrative career helping companies and their employees thrive.

Starting Out in Entry-Level Roles

Most successful corporate trainers begin on the gym floor. Starting as a personal trainer or group fitness instructor is the best way to master the fundamentals of program design, client motivation, and relationship building. This hands-on experience is invaluable. You learn what works, what doesn't, and how to adapt to different personalities and fitness levels. Another great entry point is an internship in a corporate wellness department. This gives you a behind-the-scenes look at how programs are managed and how wellness initiatives align with company goals. These foundational roles are where you build the credibility and practical skills needed for more advanced positions.

Moving into Advanced Positions

Once you have a solid foundation, you can start climbing the ladder. The next step is often a Wellness Coordinator role, where you’ll manage day-to-day wellness activities. From there, you can move into positions like Program Manager or Consultant, where you’re responsible for designing and overseeing entire wellness strategies for a company. These advanced roles come with greater responsibility and higher earning potential, with experienced consultants often making over $80,000 a year. Senior-level positions or independent consultants working with large corporations can command salaries well over $100,000. Each step involves a shift from direct training to strategic planning and leadership.

Finding Your Specialization

Generalists are common, but specialists are in demand. To truly stand out, you need to find your niche. Do you excel at stress management techniques for high-pressure executives? Or perhaps you have a deep understanding of nutrition for busy professionals. You could even specialize in a specific industry, like tech or finance. Getting specific corporate wellness certifications can demonstrate your expertise and show that you understand how to connect health outcomes with business objectives. Just as I focus on coaching highly successful men over 35, finding a specific group to serve allows you to become the go-to expert in that area, making you far more valuable.

Committing to Professional Development

Your initial certification is just the starting line. The fitness and wellness fields are constantly evolving, and a commitment to lifelong learning is non-negotiable. To maintain your certification, you'll need to complete continuing education credits. Use this as an opportunity to deepen your expertise. You can take courses on specialized topics like nutrition, corrective exercise, or behavioral change. It's also smart to develop your business acumen by learning about marketing, sales, and financial management. This ongoing professional development ensures you’re always providing the most current, effective advice and positions you for leadership roles.

Building Your Professional Network

Your skills will get you in the door, but your network will open up new ones. Building relationships is a critical part of advancing your career in corporate wellness. Make it a point to attend industry events and join professional organizations to meet peers and learn about emerging trends. Connect with HR leaders and benefits managers on platforms like LinkedIn, as they are often the decision-makers for wellness programs. A strong professional network can lead to job opportunities, partnerships, and valuable insights you won't find anywhere else. It’s not just about who you know; it’s about building genuine connections with people who can help you grow.

What You Can Expect to Earn

A career in corporate fitness isn't just fulfilling—it can be financially rewarding. Unlike traditional personal training, where your income is often tied directly to the hours you work, a corporate role offers the stability of a salary, benefits, and significant room for growth. Companies are investing more than ever in employee well-being because they see a direct return in productivity and retention. As the expert guiding that investment, your value is substantial. Your earning potential is directly linked to the results you can deliver, making it a field where performance truly pays off.

Typical Salary Ranges

Let's talk numbers. While a standard fitness trainer earns an average of around $40,700 a year, stepping into the corporate world immediately changes the game. A corporate fitness trainer can expect to make closer to $63,000 annually, and that’s often just the starting point. This initial jump reflects the added responsibilities of the role, which go beyond one-on-one training to include program design, management, and reporting. Think of it as moving from being a practitioner to a strategist. Your salary will depend on your specific title and duties, but the floor is significantly higher than in a traditional gym setting.

How Location Affects Pay

Where you work—and for whom—plays a massive role in your income. A position in a major metropolitan area like New York City will naturally command a higher salary than one in a smaller town. More importantly, the size of the company dictates the scale of its wellness initiatives and, consequently, your compensation. A small business might allocate $10,000 to $50,000 for its entire wellness program, while a large corporation with over 10,000 employees could have a budget exceeding $2 million. As the professional managing these programs, your salary potential grows in line with the company's investment.

Why Experience Matters

Companies aren't just looking for a trainer; they're looking for a wellness leader. This is why it often takes three to five years of solid experience to land a full-time corporate wellness position. During this time, you're not just building your fitness knowledge—you're developing business acumen. You learn to understand corporate culture, manage budgets, and demonstrate a clear return on investment. This experience proves you can handle the unique challenges of a corporate environment and deliver results that matter to the bottom line. It’s this blend of fitness expertise and business sense that makes an experienced professional so valuable.

Perks and Additional Benefits

The paycheck is only part of the picture. Corporate fitness roles typically come with a full suite of benefits, including health insurance, retirement plans, and paid time off—perks that are often rare for self-employed trainers. Beyond that, you're positioned as a key player in the company's success. Companies are willing to pay more for wellness professionals because they know that healthy employees are more productive, engaged, and loyal. This makes your role a strategic asset, not just an expense, which often leads to greater job security and performance-based bonuses.

Understanding Your Growth Potential

A corporate fitness career offers a clear path for advancement. You might start as a wellness coordinator, earning between $49,000 and $60,000. From there, you can move into roles like program manager or consultant, where salaries often exceed $80,000 per year. For those who continue to build their expertise and prove their value, senior-level positions or independent consulting for large corporations can push your earnings well over $100,000. By specializing and delivering exceptional results, you can build a reputation as an expert, much like top coaches who focus on coaching highly successful men over 35 to achieve peak performance.

How to Build a Successful Wellness Program

A successful corporate wellness program is more than just a gym membership discount. It’s a carefully designed system that supports the physical and mental well-being of a team, directly contributing to a healthier, more productive workplace. As a corporate fitness trainer, your role is to architect and execute this system. It requires a blend of strategic planning, creative implementation, and consistent follow-through. Building a program that truly makes an impact involves understanding the company's culture, its goals, and the specific needs of its employees. Let’s walk through the essential steps to create a wellness program that delivers real results.

Planning Your Program from the Start

The foundation of any effective wellness program is a solid plan. Before you introduce a single fitness class or wellness seminar, you need to define what success looks like. This means aligning your wellness initiatives with broader company goals, such as improving productivity or increasing employee engagement. Start by assessing the current state of employee well-being through surveys or focus groups. What are their biggest health challenges? What kind of support are they looking for? Use this information to set clear, measurable objectives. A well-defined corporate wellness strategy ensures your efforts are targeted and purposeful from day one.

Implementing Your Strategy

Once you have a plan, it’s time to put it into action. Implementation is where your strategy comes to life through organized initiatives designed to improve employee health. This could include a mix of on-site fitness classes, nutrition workshops, mental health resources, and ergonomic assessments. The key is a structured rollout. Communicate the program’s launch clearly across the company, explaining the benefits and how employees can participate. A successful implementation requires careful coordination, from scheduling events to managing vendor relationships. Your goal is to make participation as easy and accessible as possible, creating a seamless experience that encourages people to get involved.

Keeping Employees Engaged

Launching a program is one thing; maintaining momentum is another. Long-term success depends entirely on keeping employees engaged and motivated. A vacant fitness center or an empty wellness workshop won’t deliver results. To sustain participation, you need to build a culture of wellness. Think beyond the initial launch and create an ongoing calendar of events, challenges, and communications. Gamification, team-based competitions, and regular check-ins can keep things fresh and exciting. Consistently gathering employee feedback is also vital to ensure your program evolves with their needs and interests.

Creating Virtual Training Solutions

In today’s flexible work environment, a successful wellness program must extend beyond the office walls. With many employees working from home full-time or in a hybrid model, digital solutions are essential. Integrating virtual training options ensures everyone has access to wellness resources, regardless of their location. This can include live-streamed fitness classes, on-demand workout libraries, wellness apps, and one-on-one virtual coaching sessions. Offering robust virtual wellness solutions not only makes your program more inclusive but also provides the convenience and flexibility that modern professionals expect. It shows you’re committed to supporting their well-being wherever they are.

Tracking Progress and Results

To prove the value of your wellness program, you need to measure its impact. Tracking progress isn’t just about counting participants; it’s about demonstrating a tangible return on investment to company leadership. Key metrics to monitor include engagement rates, employee satisfaction surveys, and changes in health indicators. Over time, you can also track the financial benefits. For instance, effective programs can lead to lower healthcare costs and reduced absenteeism. Presenting clear data that showcases these successes is crucial for securing ongoing support and resources. It transforms the wellness program from a company expense into a strategic investment in your people.

Overcoming Workplace Hurdles

Stepping into a corporate fitness role is about more than just knowing your way around a weight room. You’re entering a complex ecosystem with its own goals, politics, and metrics for success. Your biggest challenge won’t be teaching the perfect squat; it will be integrating a genuine wellness culture into a business environment. You’ll need to prove your program’s value not just in terms of employee health, but in ways that resonate with the C-suite, like productivity and retention. This requires a strategic mindset and a deep understanding of what drives successful professionals.

To succeed, you have to think like a business leader. You’re not just a trainer; you’re a program manager, a motivator, and a strategist. You’ll face hurdles like budget constraints, employee apathy, and the constant need to justify your program's existence with tangible results. It’s a demanding position that requires a unique blend of fitness expertise and business acumen. For those who can master this balance, the opportunity to make a significant impact on hundreds of lives is incredibly rewarding. The key is to anticipate these challenges and have a clear plan for addressing them head-on.

Identifying Common Obstacles

One of the first hurdles you'll encounter is aligning your fitness initiatives with the company's broader business objectives. Leadership wants to see how a wellness program contributes to goals like improved productivity or lower healthcare costs. Simply offering yoga classes isn't enough; you have to connect the dots for them. Another major challenge is keeping employees motivated. The initial excitement for a new fitness center or program can fade quickly. Maintaining long-term engagement requires constant effort, creativity, and an understanding of what truly inspires people to stick with their health goals beyond the first few weeks.

Developing Effective Solutions

The best way to tackle these obstacles is with a combination of smart planning and innovative tools. Use comprehensive management software to track participation and gather data that demonstrates the program's impact. This makes it easier to show leadership a clear return on investment. To keep engagement high, think beyond standard gym offerings. Introduce friendly competitions, wellness workshops, or personalized health coaching. By using modern resources to create a supportive and enjoyable environment, you can build a program that feels less like a corporate perk and more like an essential part of the company culture.

Adapting to Remote Work

The rise of remote and hybrid work has introduced a new set of challenges. You can no longer rely on a central fitness facility to engage employees. Many remote workers struggle with physical inactivity, increased stress, and a blurred line between work and life. As a corporate trainer, you must adapt by creating robust virtual wellness solutions. This could include live-streamed fitness classes, on-demand workout libraries, and virtual wellness challenges that address common employee wellness challenges from afar. Your role expands to support their well-being in a home environment, which requires a flexible and tech-savvy approach.

Managing Time and Resources

A successful wellness program depends on smooth logistics. If employees find it difficult to sign up for classes or access resources, they simply won’t participate. A significant part of your job involves managing time and resources effectively. This means implementing efficient systems for enrollment, membership management, and scheduling. You need to be organized and detail-oriented to ensure everything runs seamlessly behind the scenes. By streamlining these administrative tasks, you make the program more accessible for employees and free up your own time to focus on what you do best: coaching and motivating.

Getting Support from Leadership

Your program cannot succeed in a vacuum. Gaining and maintaining support from company leadership is absolutely critical. You need to be an advocate for wellness, consistently communicating its benefits to key decision-makers. Frame your initiatives as integral components of the company’s overall benefits and culture. Present clear data on participation, employee feedback, and health outcomes to demonstrate the program's value. When leadership sees the fitness program as a strategic tool for enhancing employee well-being and achieving business goals, you’ll get the budget and backing you need to thrive.

Measuring and Improving Your Program's Success

A corporate fitness program is more than just a perk; it's a strategic investment in your company's greatest asset—its people. But like any investment, you need to track its performance to understand its true value. Simply launching a program and hoping for the best won't lead to meaningful results. To build something truly effective and lasting, you need a clear system for measuring what’s working, what isn’t, and how to adapt. This means looking beyond simple participation numbers and digging into the real impact on your team and your bottom line. Are employees less stressed? Is collaboration improving? Is the team more resilient? These are the questions that matter.

Measuring success is a continuous cycle, not a one-time report. It involves setting clear goals from the outset, regularly checking in on progress, and being agile enough to make changes based on what you learn. This data-driven approach not only helps you refine the program for better engagement but also builds a powerful case for its continued support and funding from leadership. When you can clearly demonstrate how the wellness program contributes to key business objectives—like reducing turnover or improving productivity—it shifts from a "nice-to-have" to an essential business strategy.

Defining Your Key Performance Indicators (KPIs)

Before you can measure success, you have to define what it looks like. This is where Key Performance Indicators (KPIs) come in. While it can be complex to align fitness activities with broader company goals like productivity, it's an essential step. Your KPIs should be specific, measurable, and directly tied to your objectives. Go beyond tracking gym check-ins. Consider metrics like employee engagement survey scores, voluntary turnover rates, and even self-reported stress levels. The goal is to create a clear picture of how the program is influencing overall workplace well-being and performance. A well-chosen set of KPIs will give you the data you need to prove the program's value and make informed decisions for its future.

Assessing Your Return on Investment (ROI)

Let's talk numbers. A wellness program isn't just about feeling good; it's a smart financial decision. Research consistently shows a positive return on employee wellness programs, with some studies suggesting that for every dollar a company invests, it can save about four dollars in return, primarily through reduced healthcare costs. This is a powerful statistic to have in your back pocket when discussing budgets. The ROI extends beyond direct savings, too. A healthier, more energized team is a more productive one. When you factor in reduced absenteeism and higher morale, the financial case becomes even stronger. Tracking this ROI helps justify the program's existence and secure the resources needed for it to thrive.

Gathering Employee Feedback

Your data and KPIs will tell you part of the story, but your employees will tell you the rest. Keeping people motivated and engaged is vital for long-term success, and the best way to do that is to listen to them. Don't assume you know what they want. Create simple, consistent channels for feedback, whether it's through anonymous surveys, suggestion boxes, or informal check-ins. You can find great guides on how to create an effective survey to get started. Ask direct questions: What classes do you enjoy most? What’s stopping you from participating more often? What else would you like to see? This feedback is gold. It allows you to tailor the program to your team's actual needs and preferences, which is the surest way to keep participation high.

Making Continuous Improvements

A successful wellness program is never "finished." It's a dynamic initiative that should evolve with your company and your team. Use the KPIs you're tracking and the feedback you're gathering to make ongoing adjustments. Maybe a certain class time has low attendance and needs to be moved, or perhaps there's a growing interest in mental health resources like meditation workshops. Treating your wellness program as a smart financial choice, not just a perk, means you're committed to optimizing its performance. This mindset of continuous improvement ensures the program stays relevant, effective, and valuable to both employees and the business for years to come.

Ensuring Long-Term Sustainability

For a corporate fitness program to have a lasting impact, it needs to be woven into the fabric of your company culture. This requires consistent support from the top down. Leadership needs to see wellness as a key investment to attract and retain great employees, lower healthcare costs, and improve morale. When leaders actively participate and champion the program, it sends a powerful message. True sustainability comes when wellness is no longer seen as a separate initiative but as part of how the company operates. This includes leaders personally investing in their own health, setting a powerful example for their entire organization to follow.

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Frequently Asked Questions

Is a corporate fitness trainer just a personal trainer who works in an office? Not at all. While the foundation is in fitness science, the corporate role is much more strategic. You're not just leading workouts; you're designing and managing a comprehensive wellness program that functions as a business initiative. Your goal is to impact company-wide metrics like productivity, employee retention, and healthcare costs, which requires a strong understanding of business principles in addition to your training expertise.

What's more important for this career: fitness expertise or business skills? You truly need a strong command of both. Your fitness certifications and knowledge are your ticket in the door—they establish your credibility and ensure you can deliver safe, effective programs. However, your business skills are what will make you successful. The ability to manage a budget, communicate the program's value to executives, and track results is what separates a good trainer from a valued wellness leader.

How can I get a corporate job if all my experience is in a traditional gym? The key is to reframe your experience. Instead of just listing your training duties, highlight your business-related accomplishments. Talk about your client retention rates, how you helped build a group class schedule, or any experience you have with sales and marketing. You can also pursue a specific corporate wellness certification to show you're serious about the field and understand its unique demands.

How do you keep employees, especially busy executives, engaged in a wellness program? Engagement comes from relevance and convenience. A one-size-fits-all program rarely works. You have to understand the specific challenges of the workforce, such as high stress or a lack of time, and offer targeted solutions like short meditation workshops or efficient, high-intensity workouts. Providing virtual options and integrating wellness into the existing company culture, rather than making it another task, is essential for keeping busy professionals involved.

What's the single most important factor in getting leadership to support a wellness program? It comes down to speaking their language, which is the language of data and results. To get and maintain support from leadership, you must consistently demonstrate the program's return on investment. Present clear, simple reports showing how your initiatives are impacting key business metrics, such as reduced absenteeism, lower healthcare spending, or improved scores on employee satisfaction surveys. When they see wellness as a strategic asset, not an expense, you'll get the backing you need.